Wednesday, January 6, 2016

Ecommerce market boosts demand for efficient last-mile deliveries, opens up employment opprtunities

The quick turnaround time and delivery of products in his village at Noormahal, Jalandhar, has Raman Kochhar amazed. The 44-year-old who runs a common service centre is a trained partner of the distribution network of Connect India, which focuses on running the first-mile and last-mile services for ecommerce players.
India’s rapidly growing ecommerce market is boosting demand for efficient last-mile deliveries in towns and small cities, opening up new business and employment opportunities, and leading to a renewed interest in skilling people providing the service. The high attrition rate of delivery boys — estimated to be 30% to 50% by industry players — has brought the focus on getting fresh talent ready to meet the demand, with the emergence of players who are working on building systems for training to deployment and retention of delivery personnel.
The former Bharti Airtel  executive is also the managing director at Empower Pragati, a private social sector skills and training company backed by the National Skill Development Council.
The idea to start dPronto came from the huge demand for training personnel for last-mile operations.
By July 2015 we had finished training 2,000 people for six job roles in the sector and plan on hiring from Empower for expanding operations .
While manpower is the bigger challenge in logistic play, relying on ecommerce shipments alone for volumes can be risky. “The orders from ecommerce are spread out in their density. Serving three to four different channels will help the companies scale.
In order to maintain a steady volume in small cities and towns where Connect India operates in, the company is eyeing multiple revenue channels.

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