The New Year is looking good for
Facebook's Messenger app: according to the company, the standalone platform
garnered a total of roughly 800 million users, making it the fastest-growing
app of 2015, with Facebook again coming in as top dog as the highest-trending
app of last year.
Facebook Messenger had one of the highest
year-over-year changes,with a 31 percent user increase since 2014, the year
when the app was introduced, with 96 million average unique users each month.
While it ranked third overall — only Facebook and YouTube topped it — the app
beat out popular staples like Instagram and Apple Music. Facebook is constantly seeking ways to
broaden its services to keep its 1.55 billion users coming back, including with
Messenger. Last year, themessaging app began partnering with app makers,ranging
from entertainment app Giphy to mobile
payments upstart Square. Other new features, including
the M concierge service still in
the testing phase, are designed to let Messenger compete with digital
assistants like Apple’s Siri and Google Now. Messenger is also teaming up with ride-hailing app Uber to get people across town.
The
team is also developing ways to help people interact with more businesses
through Messenger threads.
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