Landmark Group, Dubai-based retail conglomerate, which owns Lifestyle and Max chains, has launched its India-specific e-commerce website landmarkshops.in.
With this, it looks forward to expand the market of these brands (Lifestyle and Max) by making them accessible to customers across the country, including the cities where these brands have yet not established a physical presenence.
Lifestyle is a Rs 5,000 crore retail apparel brand which is expected to become a Rs 8,500 crore company in the next three years. Max, on the other hand, is a Rs 1,800 crore and growing at the rate of 38% CAGR every year.
This move is also expected to help the brand’s omni-channel strategy in India, where in a customer can shop online from offline stores and get the product delivered according to his preference and more.
By 2020, online retail in India is expected to account for 3% of total retail. Further, orders per million are expected to more than double from five million in 2013 to 12 million by 2016.
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