When you think of YouTube, what is the first thing that comes to mind? Funny videos of cats? Music videos? Pirated clips from popular movies? If you are an ecommerce professional, you should be thinking about how you can use YouTube for ecommerce. The world’s most popular video sharing site can be used for marketting and sales. Believe it or not, this Social media gem can be one of the greatest tools for ecommerce businesses.
The primary reason for using videos in place of traditional marketing is the versatility of the medium. You can provide quick fire information that is sure to draw a crowd, all with very little work involved in the actual video.
Suppose, you were a clothing company trying to establish yourself as a unique brand. Normally, an apparel ecommerce specialist would just have pictures of the clothing, and a simple description. But this is only valuable for website-specific sales. You could expand on the idea by making videos showing outfit ideas, advice on color combinations, and accessories. All the while showing off items you have on sale right now.
Not only would this give the customer something to look at, but also it would be easy to share on other Social platforms like Facebook, Twitter, Google+. You can provide a direct link in the video’s description to the relevant product description page to connect it to your site.
There is a reason that large and small brands alike are using YouTube more than ever. Some of the features that make YouTube ecommerce friendly are: Easily customized channels, promotional search algorithms, and subscription lists.
For ecommerce businesses that need a social media injection, there is no better way than to move into the area of viral videos. Plenty of sites have shown the marketability of the medium, and it is a low cost solution that generates amazing results.
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